Your logo is not simply a mark
It is an emblem, a statement of your PRACTICE values, and a symbol of who you are as a physician.
Your brand is what your patients and community thinks about your logo, marketing, ads, letterhead, patient forms, uniforms, staff, office environment, reviews, scheduling convenience, your results, and most importantly you as a physician. The purpose of a powerful brand is 2-fold: 1) building trust with current and prospective patients. 2) gaining the respect of current and prospective patients. Trust becomes loyalty and respect becomes admiration. Think about the brands that you trust and admire. You do not simply transact with them, you invest in their high-quality products and services time-after-time.
The first step to building a powerful brand for your practice is a distinctive logo. Your practice logo will be made up of stylized words called a typeface, a symbol, or a combination of the two. We always recommend a combination logo which includes a symbol and typeface. A strong symbol is the best method to solidify your brand in patients' minds so when they think about who they want to do their long-awaited procedure with, they choose you. They remember your logo and branding from their consultations, ads they’ve seen, and reviews that they’ve read.